April 2010
6 posts
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Komen’s Cause Marketing Program Isn’t... →
This is America where money can justify any crime, wash away any guilt, sanitize any reputation and rationalize any bad idea.
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Cause Dissonance: KFC and Komen Buckets for the... →
You Can Do Better than This While many in the cause sector might focus their outrage or contempt on KFC for this, the same scrutiny needs to be put on Susan G. Komen for the Cure. How much is that $8.5 million worth to the cause, knowing the health damage these pink buckets will cause?
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Shall We Play a Game? Interactive Adventures in... →
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The street. Easy to enter. Hard to escape. →
A new online campaign from SAMU SOCIAL, the organization for helping the homeless.
3 out of 4 people think that if a homeless person can’t get off the street, it’s his fault. Probably because they’ve never experienced the street themselves. With Samu Social, the most important emergency service for the homeless, agency Publicis Conseil created a 24 hr film reconstructing an entire day...
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The Masked Rider is back →
A good cause, advertising people and cycling. I love them all. So do the Red Pencils. It is a initiative from San Francisco-based freelance art director Keith Gibson. In June, twenty-one committed Red Pencil riders will embark on a 7-day, 545-mile bicycle journey to Los Angeles.
They ride to help rid the world of the scourge of AIDS. They ride for all those we’ve lost, and all who will be...
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How much giving is enough (before averting our... →
The model here is duty. How much do I owe? How much meets my obligation? What is my fair share? tithing and taxes have that shape. What does it take to make a difference for the causes I care about? How much can I afford? Those are another way of addressing how much is enough.
March 2010
7 posts
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How your idea can win Pepsi Refresh Contest →
The amazing secret of how your idea can WIN the Pepsi - Refresh Everything contest by Dan Morrison CEO Citizen Effect
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Is Capitalism Broken? →
“Purely financial capitalism has perverted the logic of capitalism. Financial capitalism is a system of irresponsibility and … is amoral. It is a system where the logic of the market excuses everything… Either we re-found capitalism or we destroy it,” - Nicholas Sarkozy, French President
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Brands Rush to Save World One Deed at a Time →
There’s a huge challenge in melding consumers’ causes with the brand’s promise; if it doesn’t work, there’s a risk the efforts could become white noise. Moreover, the sheer number of programs makes them less distinctive for brands seeking a point of differentiation now that cause marketing has become expected by consumers.
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February 2010
19 posts
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“You have a fake job, a fake website, you made a fake documentary about the...”
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Youth charity begins with Ctrl.Alt.Shift. →
A new charity is persuading Generation Next to give something back. What’s their secret?
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Breaking the Least-You-Can-Do Cycle →
People want their lives to matter. They want to make a difference — a big difference. We must rid ourselves of the patriarchal idea that the wealthy are the only ones who can change the world, and launch a new age of citizen philanthropy.
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Cause Marketing: Selling Products Or Social Good? →
The way people view the role of corporations is constantly changing. Today many of the leading Fortune 500 companies have enacted pro-social campaigns. Everyone from Exxon to Wal-Mart have initiatives that engage non-profits and local communities. Corporate America’s sudden enthusiasm for doing good is being backed up by statistics as well. According to the 2008 Cone Cause Evolution Study,...
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Corporations don't have consciences, so don't be...
A website called Dubit Insider has the following message for the nation’s children: “Dubit believes you are the best people to promote brands, products and services – not celebrity endorsed television ads!” How depressing. No wonder I never heard back from Irn Bru, and Greggs the Bakers said I was “too hammy” to play a sausage roll.
I suppose it’s just cold...
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The EVOKE Network →
EVOKE is free to play and open to anyone, anywhere. The game begins on March 3, 2010. Players can join the game at any time. Players who successfully complete ten game challenges in ten weeks will be able to claim their honors: Certified World Bank Institute Social Innovator – Class of 2010
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Are the police using their 'risk-assessment' form... →
It sounds like an innocuous piece of paperwork, but in the last two months “Stop form 696!” has become the rallying cry of the live music industry. Risk assessment form 696 is used by the Metropolitan police when trouble is expected at a gig or club. It requests information about performers and audience members from the licensee. Failure to submit it could result in six months in jail...
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How the Met Police tries to banish grime from... →
At grime’s inception, it was a physical, real-world community – and nowhere is this more obvious than in the Jamaican-derived ‘clash culture’, where lyrical betterment comes through competition, much like 8-Mile-style freestyle hip hop battles. “Lyrics for lyrics, come”, was the gauntlet thrown down in the legendary onstage clash between early grime outfits Heartless Crew and Pay As You Go. The...
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The Recession and America’s Youth →
We are living through a slow-motion social catastrophe, one that could stain our culture and weaken our nation for many, many years to come. We have a civic—and indeed a moral—responsibility to do everything in our power to stop it now, before it gets even worse.
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WatchCause Pirate ‘rockstar’, Jamie Oliver sharing powerful stories at TED 2010 about his ‘in-your-face’ anti-obesity project in Huntington, W. Va., Oliver makes the case for an all-out assault on our ignorance of food. Its time for the consumer packaged foods industry, supermarkets, consumers, parents, schools, everyone, to wake up and take decisive action. We are killing...
Clueless →
Dear President Obama, please stop acting so wimpy. it’s time to stand up for what’s right.
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“When you ingest the poison of violence, even in a just cause, it corrupts,...”
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Pepsi Rips Off Old YouTube Viral Vid for "Refresh...
If you’ve seen Pepsi’s newest “Refresh Everything” ad, you’ve probably felt some déjà vu. The commercial, which features Pepsi-drinkers interacting with one another across split screens, looks exactly like the music video “Hibi No Neiro” from the Japanese band SOUR, as YouTube users were quick to point out. SOUR’s video went viral last year, racking...
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Pepsi Refresh Project: 'spot the sameness'!
Seen the new Pepsi Refresh Project “One People” commercial? Yeah, not so fresh. The way it makes playful use of synchronized webcammers seemingly interacting with each other in physical space lifts heavily from the Japanese band Sour’s 2009 video that went viral last summer.
Check out the videos, and the original post, here;
...
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January 2010
9 posts
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Millennials and Corporate Social Responsibility
The Corporate Social Responsibility (CSR) movement began as an external force and has been building over the years. The driving force behind the growth in the CSR movement has been the roughly 80 million Americans in Generation Y-those born between 1980 and 2000. The purchasing power of this group is estimated at around $200 Billion and growing, as more Millennials enter the work force and work...
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Cause Pirates take on the 'World Economic Forum'...
“Davos is, at best, a huge thinktank of, ELITES, who come together to engage in an enormous self-congratulatory circle-jerk as they try to convince themselves that their new take on maximizing profits is somehow different and less selfishly destructive than the old takes on maximizing profits. To say that the solutions are simple and right in front of their noses is such an overstatement,...
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What do we do?
Plot ways to get corps and brands to ‘cough up’ the booty to help eradicate poverty and clean up the planet.